Master Plan by MIT (Massachusetts Institute of Technology)
Mexican Multimedia & Marketing Museum or M4 – Creative Digital City Guadalajara Jal. Mx.
What is a Digital Creative City?
Digital Creative City derives from Mexican federal government initiative, launched in 2010 to identify the country as a relevant player in the digital audiovisual content industry, through the development of a global hub/district for technological and digital production within a smart city prototype. The M4 Museum is located in downtown Guadalajara, right across the street from South-Side Morelos park. The heart of the development.
History
Directed by the Mexican Ministry of Economy, a national contest was organized with the participation of the Massachusetts Institute of Technology (MIT), one of the organizations with the greatest experience and prestige in the development of creative cities in the world, which was contracted to evaluate, support and choose the cities and sites with the greatest viability and potential. More than 11 Mexican cities participated in this process.
Guadalajara proposed Morelos park and won the contest considering that the offered area complied not only with the availability of land but also with historical heritage and infrastructure that favored the development of creative industries and residential architecture as well.
Master Plan: Digital Creative City.
The result of the contest was the elaboration of a master plan to define the urban, social, and industrial actions, to detonate the digital and technological creative industries in 11 acres of available land in the heart of the city.
Benefits.
Digital Creative City grants a wide range of benefits. It will materialize the construction of a creative cluster of companies that will promote the development of the country and place it within the world economy. It will generate thousands of direct jobs, mainly for young people. The downtown of Guadalajara offers the opportunity to regenerate historic places, improving public security and reactivating the economy and urban spheres, especially at night, because residents won´t leave the area after working hours. The project includes residential, commercial among historic architecture, and other features. People will live there. This is the most important: “We the people“.
We don´t support the current government of Jalisco or any other political party. We work to make things better even if we disagree with the current political party that is not following the master plan that MIT has submitted to the city. We´ll always support art, science and we´ll move forward independently to keep improving life quality as a result of good architecture.