Master Plan by MIT (Massachusetts Institute of Technology)
Mexican Multimedia & Marketing Museum or M4 – Creative Digital City Guadalajara Jal. Mx.
What is a Digital Creative City?
Digital Creative City is a Mexican federal government initiative launched in 2010 to position the country as a key player in the digital and audiovisual content industry. The project aims to develop a global hub for technological and digital production within a smart city prototype. The M4 Museum, located in downtown Guadalajara—right across from the south side of Morelos Park—stands at the heart of this development.
History
Under the direction of the Mexican Ministry of Economy, a national competition was launched with the participation of the Massachusetts Institute of Technology (MIT)—one of the world’s most prestigious institutions in the development of creative cities. MIT was commissioned to evaluate, support, and select the cities and sites with the highest potential and viability. More than 11 Mexican cities took part in the process.
Guadalajara proposed the Morelos Park area and ultimately won the contest. The site was chosen not only for its available land but also for its historical significance and existing infrastructure, which supported the growth of creative industries and residential development.
Master Plan: Digital Creative City.
The result of the contest was the development of a master plan to define the urban, social, and industrial strategies needed to spark digital and technological creative industries across 11 acres of available land in the heart of the city.
Benefits.
Digital Creative City offers a wide range of benefits. It envisions the construction of a creative cluster of companies that will drive national development and position Mexico as a competitive player in the global economy. The project is expected to generate thousands of direct jobs, primarily for young people.
Downtown Guadalajara presents a unique opportunity to revitalize historic areas, improve public safety, and reactivate both the local economy and urban life—especially after dark—by encouraging people to live, not just work, in the area. The plan includes residential and commercial developments integrated with historic architecture and other urban features. People will live here. And that is what matters most: We the people.
We do not support the current government of Jalisco or any political party. Our work is driven by the goal of making things better, even when we disagree with current political leadership, particularly when it fails to follow the master plan submitted by MIT. We will always support art and science, and we will continue moving forward independently, committed to improving quality of life through good architecture.